Real Life in Second Life: Ewing Fashion Agency Participating in Amsterdam Fashion Week 2009

November 12th, 2008  |  Published in Real Life in Second Life

The Ewing Fashion Agency (EFA) and their official partner, the Artist Advice (a real-world artist management company based in Amsterdam) have announced joint participation in Amsterdam International Fashion Week 2009 (AIFW 2009) – next January.

Ewing Fashion Agency's Second Life location

(Ewing Fashion Agency’s Second Life location)

The AIFW show is an exciting follow-up to EFA’s successful collaboration with the Artist Advice last February to create the first show of its kind in Second Life – EFA’s First Fusion (, which attracted wide coverage in by the dutch print, television and Internet press and again featured SL household names, such as Nicky Ree and Sysy Chapman. The AIFW show is set to place on Monday the 26th of January at 11.00 AM SLT.

Preparations for this event are starting now and EFA is looking for SL residents to be part of the virtual team and to visit the event live in Amsterdam in January. We would like to hear from Second Life Content creators of clothes, hair, skin, shoes and so on, artists, models, event planners, hosts, DJ’s, builders, scripters, filmers, graphics, writers, press, advertisers and sponsors.

If you are interested and want more information, please send an email to

If you want to read more information about the Ewing Fashion Agency, please check the EFA-blog:

Ewing Fashion Agency has models online and ready to be booked.

(Ewing Fashion Agency has models online, ready to be booked in Second Life.)

About the Ewing Fashion Agency
The Ewing Fashion Agency (EFA) is full service fashion and promotions agency operating in Second Life and specialised in promoting virtual and real-life brands, including the coordination of complex events fashion and promotion events run in Second Life and real-life simultaneously. We are an international work force with over ten languages – including Polish, Korean, French, Dutch, German, Italian, and English. We have solid methodology that ensures our clients get the service the deserve and the value they deserve.

About the Artists Advice
The Artist Advice is a management and consultancy company for artists. The Artist Advice gives advice, coaches and provides management for artists such as: models, actors, dancers, singers, extras, make-up artists, stylists, photographers, bands, dj’s and other artists. The Artist Advice was been founded by Jennifer Delano in 2005. Today our team consists of seven motivated employees and from our offices in Amsterdam the careers of hundreds of artists are being managed. The mission of The Artist Advice is to help artists getting started and to keep artist working, using their own strengths. We seek personal and durable relationships, in which open communications, excellent collaboration and mutual trust are the main ingredients.

About Amsterdam Fashion Week
“AIFW is steadily establishing itself as a young and directional alternative to the world’s more traditional fashion weeks. Focusing on Amsterdam’s reputation as an inspiring city, the AIFW programme combines commerce with creativity. Alongside our catwalk show schedule our programme includes fashion events, lectures, exhibitions, retail initiatives and parties. As well as a showcase for Dutch fashion, AIFW provides a stage for the growing New Luxury segment, that so far was stuck between existing mainstream trade events and traditional couture weeks.

Only an hour or so away from anywhere, our city has a lot to offer: a growing pool of talent, an inspiring place to visit and a vibrant place to do business. Editions of AIFW were held twice a year since July 2004. AIFW is attracting a growing audience of directional international”.


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