Second Life Business: Only 10% of Real Life Businesses Succeed in Second Life

May 21st, 2008  |  by  |  published in SL Business

By Sigimund Leominster, News Editor In a recent report by Gartner, Inc., an information technology research and advisory company based in Stamford CT, analysts suggest that 90% of businesses who try to set up a presence in Second Life fail within 18 months. In a press release dated 15th May, 2008, Gartner VP Steve Prentice […]

Virtual Worlds Conference 2008 – Notes From A Road Warrior

April 9th, 2008  |  by  |  published in Second Life News

By Avarie Parker and Brian Regan The Virtual World Conference 2008 just wrapped up in NYC, running April 3-4. The conference presented 2 full days of sessions aimed at “leading media, consumer entertainment, youth brands and agencies” and helping them “understand how to monetize their intellectual property using virtual worlds.” SLENTRE.COM was fortunate enough to […]

Second Life News : Big Blue and Linden Lab Announce “Corporate Worlds” Project

April 6th, 2008  |  by  |  published in Second Life News

By Sigmund Leominster Imagine your boss asking you to spend more time in Second Life at work. For full pay. This may sound like a fantasy for SL devotees who risk the occasional trip in-world while huddled in an office cubicle. But a new joint project between “Big Blue” and Linden Lab may offer these […]

Reality Check: “The world ‘outside’ may often view SL and its inhabitants with skepticism, hostility, and mockery”

March 23rd, 2008  |  by  |  published in SLENTRE.COM Magazine Feature Articles

By Eric S. Gregory (Reality Check is an in-depth look at how Real world media portrays virtual worlds such as Second Life, Eric S. Gregory holds a Masters degree in English Literature and has specialized in literary theory and criticism.) In 1995, then Vice President Al Gore spoke of the imminent internet revolution as an […]