SLENTRE.COM

by Sigmund Leominster Following the appointment of Mark Kingdon as CEO for Linden Lab® back in April 2008, this magazine speculated that an IPO might not be far away.[1] 18-months on, the IPO has not happened and there have been no comments regarding a possible sell-off over this period of time. However, the prospect of […]

Last week, about a dozen avatars in Second Life had fun at the pilot Comcast Costume Contest party. Comcast employees including SL DJ Rayne Broome and Fidelina Ferlinghetti pooled their resources and offered $L2,000 for a costume contest. In keeping with a cable TV theme, participants were asked to sport costumes portraying a TV or […]

Last week Amazon held their first ever virtual job fair in Second Life. The event lasted all day and served up a constant stream of eligible candidates.

By Sigmund Leominster There are two elements of the Second Life® virtual world that make it more than “just a game;” the ability to create items and the ability to sell them. In fact, these elements form the basis for a virtual economy where goods are exchanged for monetary units – in this case the […]

By Sigmund Leominster In an article for the Wall Street Journal, Jeremy Liew, Managing Director of the venture capital firm, Lightspeed, posited three reasons for why people buy virtual goods. His theory is that “people buy digital goods for the same reasons they buy goods in the real world; (i) to be able to do […]

by Richard Hackathorn and Emmett Burnett One of the commercial applications for Second Life is immersive learning. And this is not only for universities and colleges. High-tech firms like Adobe Systems and Microsoft are using SL as a unique learning environment. (Richard Hackathorn, aka Hack Richard in SL, stands at the entrance of the Adobe […]

By Emmett Burnett Five times a day, 15-year-old Jean-Bosco Shy walks a Rwandan jungle trail in search of water. Carrying a jug on his head and thirst in his soul, he reaches his destination; a pool of murky goo villagers call “drinking water.” Jean-Bosco is lucky because, in the next 24 hours, over four thousand […]

by Avarie Parker, aka Lisa Peyton One would think Virtual World Optimization and Analytics are relatively new practices just now coming into regular use. In fact, as long as virtual worlds have existed, someone somewhere has been measuring user activity. Increasingly sophisticated internet developments and increased online activity has allowed for a new threshold of […]

By Sigmund Leominster, News Editor Professor Susan Brenner is the NCR Distinguished Professor of Law and Technology at University of Dayton School of Law in Ohio. She is a member of the American Bar Association’s International Cybercrime Project, a member of the U.S. Department of Justice’s National Forensic Science Technology Center Digital Evidence Project, and […]

By CompE Lockwood, aka Emmett Burnett “You’ve got to try the “Tsunami thingy,” an excited Linn said, explaining the virtual killer wave. “It is amazing.” Perhaps “thingy” isn’t the first descriptive noun the National Oceanic and Atmospheric Administration wanted to use when referring to an attraction on their weather island. But they gladly accept “amazing,” […]