Real Life Locations in Second Life: A Look at the London Sim

May 28th, 2008  |  Published in SLENTRE.COM Magazine Feature Articles  |  2 Comments

By Dexi Moulliez

There is nothing more exciting for me than wandering through SL and finding new and amazing places. And it’s even better when I get to share my findings with all of you. Have you ever had one of those days in your real life job where everything you do is wrong, so you spend your lunch break letting your imagination run wild? If you had to choose one place to go, where would it be? Lunch at the Eiffel Tower? A Drink by the Pyramids? Well, let me tell you of a place I think you’ll like – a new up-and-coming sim that’s getting more popular by the day and growing bigger by the week. Visitors here can do almost everything and anything. You can shop at Harrod’s and it’s cheaper than the real thing. You can walk by the Thames, take a bus ride, ride the underground, dance the night away at an underground club, or just sit and drink in a proper English pub.

Second Life London Sim

The London sim includes many places from Knightsbridge, Chelsea, Mayfair, and Kensington. If you’re familiar with London, you would know that these are the most sought after places to live in RL. But in SL, you can live there at virtually no cost, while fulfilling a dream or two. Just like the RL London, the SL London has plenty of places to explore. And I can promise you will never get bored. How can I be so sure of this? Well, I’ve spent many hours looking around and you always find me back in SL London, discovering something I missed the first time.

The oldest region in the sim is Knightsbridge. Famous for it’s Underground Club and the Hyde Park Hotel, Knightsbridge also features a vast array of well-established retailers. Here you can shop till you drop and when you’ve exhausted your shopping bug, simply hop on a bus and experience something else. Just be careful because you can – and almost certainly will – get run over by one.

Next region to see is Mayfair for your high-end shopping. If you’re a wag, this is the place to conduct all your shopping. And with a host of RL high-end retailers expectantly waiting to come in and make their presence known, this could easily become the new place to be seen.

Second Life Big Ben on Chelsea sim

Chelsea features my favourite place; Big Ben. And if you do anything at all in the London sim, you need to see this. Chelsea also has a variety of shops and who knows – we may someday see a football stadium or the London Eye here. The newest region is Kensington, home to The Greyhound Pub and the Daily Mail offices. This region has been constructed as accurately and precisely as all the others. Whilst asking Kwame Oh (Region Manager of Knightsbridge and owner of the Greyhound Pub) about Kensington’s future additions, he refused to specify what would be coming next, but watch this space: I’ll find out soon.

Second Life London Sim

The London sim isn’t merely a flashy place full of slyngo or lucky chairs. It’s a sim built by people who want the SL London to have a heart; to be a place people love to visit and want to belong. It’s a community in the making – if you just want to chat, there’s always someone around. London sim is a place with loads to do and see, but there are quiet times too. One can peacefully sit by the Thames. And it’s always a guarantee that it’s not going to rain in SL, which makes for a nice contrast to RL British weather.

The architects and builders spent many an hour studying pictures of what they were reconstructing and they have done an amazing job recreating some of the best known landmarks in the UK. The attention to small details such as the red telephone boxes and the red buses – even the white tiled tunnels of the underground; such perfect little pieces simply make the whole sim an unforgettable experience. So if you can’t get to London in RL, then SL London is the place for you.

The whole team that works on the London sim are a pretty amazing bunch of people. I spent hours talking to them whilst being escorted around the city. I’d like to say thank you for all the attention and help they gave me. And very special special thanks to Timber Oceanlane and Kwame Oh.


  1. Kwame Oh says:

    June 9th, 2008at 2:52 am(#)

    I thank Dexi for her Kind words,and would like to add,that we on the London sim in a way are trying to cover the points covered in “Second Life Business: Only 10% of Real Life Businesses Succeed in Second Life” where the emphasis is on the interaction between businesses, and people, in secondlife and the real world.

    “In a recent report by Gartner, Inc., an information technology research and advisory company based in Stamford CT, analysts suggest that 90% of businesses who try to set up a presence in Second Life fail within 18 months. In a press release dated 15th May, 2008, Gartner VP Steve Prentice said, “Businesses have learned some hard lessons. They need to realize that virtual worlds mark the transition from web pages to web places and a successful virtual presence starts with people, not physics. Realistic graphics and physical behavior count for little unless the presence is valued by and engaging to a large audience.””

    In other words, we strive not only to bring realism to the sim, not only in build, but also in character, thus enabling businesses, to take those tentatives steps into our world.

    Kwame Oh (Region Manager Knightsbridge)

  2. vLondon.SL says:

    July 9th, 2009at 9:54 am(#)

    There are six new London areas under construction by real-life Londoners: Green Park, City of Westminster, Regents Park, Notting Hill, Fulham, and City of London. Many real-life companies are opening offices in London, Second Life.