SLentrepreneur Magazine

By Sigmund Leominster, News Editor
When your staff creates a special blog suggesting you for Entrepreneur of the Year, it has to be a good thing. This is the case for Second Life® resident Saffia Widdershins, owner of Prim Perfect Magazine, Prim Perfect blog, and host of SLCN’s Meta Makeover show.
I TP’ed first to her Northpointe […]

 
By Sigmund Leominster, News Editor
Rusch Raymaker has been a resident of the Second Life virtual world since March 23rd, 2007. She is the successful owner of AVENUE Inc., a management company overseeing a number of other ventures. A quick glance at the AVENUE Models blog demonstrates the depth and breadth of Rusch’s domain. She has […]

By Sigmund Leominster, News Editor
Earlier this month, Linden Lab® announced that it had replaced their old default avatars with a new set designed by Second Life® residents. When new SL™ client users register for the first time, they will be able to choose from 16 different avatars. The designers chosen to develop these are Adam […]

By Sigimund Leominster, News Editor
If ever proof were needed that Second Life entrepreneurs can achieve a measure of success in a relatively short amount of time, Zaplock Riggles is a case study to consider. After less than 2 months in the Metaverse, Zaplock has researched, tested, and now sold no fewer than two products. One […]

By Satu Gustafson
Last month, SLentrepreneur readers had the chance to gain insights into the business philosophy and tactics of SL retailer Mimi Juneau

By Satu Gustafson
Getting started
After watching her husband and sons regularly play World of Warcraft and Star Wars, and after reading about Second Life in the papers, curiosity got the better of Mimi Juneau and she thought she might try and have fun in a virtual world herself.
After joining SL in July 2006, Mimi did […]

Riddik Straaf began his Second Life in May 2007. Although nine months in real life seems like a fairly short span, SL time is more compressed, and the rapid learning curve means that he is a long-term resident. He works as Realtor for Viking Estates and Realty, but as an entrepreneur, Riddik is involved in […]

I was contacted by SL Business Magazine publisher and creator Hunter Glass, aka Ben Moyer, a few weeks ago and learned he was publishing Volume 2 of his popular business themed magazine. I was eager to ask him what he had learned from his first experience publishing an SL magazine as early as 2006 […]

When I visited Vette’s Boutique, I was surprised by the small but exquisitely detailed and crafted clothing. A British woman in her early twenties, Vette DeCuir joined Second Life in July 2007 after reading an article about designers applying their knowledge successfully in SL. Ms. DeCuir is studying Fashion and Graphic Design at a British […]

By Avarie Parker
 
Several months ago I was fortunate enough to come across Peter in a Second Life Dublin club simulation. Through the course of our conversation, I learned of his impressive translation experience and further, that he’d applied these skills with his own online translation business, […]